I get this question asked to me an awful lot. Maybe it’s because when it comes to autoresponders, people who are new to Internet marketing really don’t know a lot about them. Of course it could also be because that there are so many autoresponders out there that it’s hard to know what features are must haves and which ones are just “wish I did” haves. Well, hopefully, this article will shed some light on the few things that I personally feel a good autoresponder should have. Please keep in mind, this list is not all inclusive.
The first thing, and probably the most important thing you want to look for in a good autoresponder, is deliverability. Let’s face it. If your email message does not get to the intended recipient, you are not going to get the results that you’re looking for in your campaign. Finding an autoresponder with good deliverability rates is not hard to do as most of the popular ones on the Internet publish statistics. You can also find reviews on many autoresponders that point out deliverability rates. A good autoresponder should deliver at least 98% of your emails. That’s what you want to look for when shopping around.
The next thing you want to look for in a good autoresponder is the ability to choose either single or double opt in, and in all cases, you should go with double opt in. The reason is because with single opt in, it’s too easy for a person to put in another person’s email address. If that happens, you are essentially opening yourself up to spam complaints when that person receives an email from you. If you get enough of these from your autoresponder service, you could end up losing your service. So multiple opt in features are important if for no other reason than to keep you out of hot water.
The next thing you want to look for in a good autoresponder is one with a number of features. This is where things start to get a little muddy because each autoresponder is going to have different features. However, the basic ones you want are the ability to create more than one autoresponder series, the ability to have unlimited follow up emails and autoresponder series, the ability to broadcast a message at any time to any of your lists as well as an individual member of your list, and the ability to have the system automatically remove a person from one list, such as a non buyers list, when they purchase and become a member of your buyers list.
As I said, the above list is by no means all inclusive. There are many other features that are nice to have but not a matter of life and death. For example, it would be nice to have the ability to do a split broadcast, sending half your list one message and the other half another and see which message gets better results. There are some autoresponders that will actually let you do a 4 way split, sending 4 different messages to your whole list.
Best thing to do is simply go online, look up “autoresponder services” at your favorite search engine, go to their site, and see what services they offer. Just make sure they have the ones that I said you really want to have in order to do what I would call the basics.
There are a few good autoresponders out there. Just do your shopping and make an informed decision.
Your list will thank you for it.
To YOUR Success.